About Events for London

A participant in London's annual Notting Hill Carnival

Set up by the Mayor of London, Events for London is a virtual organisation that acts as a central point of leadership and expertise for organising committees, international sports federations, national governing bodies and associations keen to stage events in London.

Events for London brings together all the relevant bodies – the emergency services, Transport for London, Visit London, the Boroughs and Government – into one expert body to support the transport, crowd management and other significant aspects of major events.

We aim to ensure that all stakeholders’ objectives are aligned and that maximum benefit is delivered to London and our partners.

Our Strategic Goals

To maximise the economic, social and community benefits from major events for London
To develop a positive image of London both domestically and internationally through the hosting of major events that align with the new London brand
To develop a diverse range of major events spanning community, cultural, artistic and sporting events
To ensure that the creation, development, bidding and marketing for events is co-ordinated, accountable and transparent
To ensure the most effective and efficient use of resources
To ensure the highest quality spectator and visitor experience
To monitor and communicate the benefits delivered by the staging of major events

Our Remit:

To provide a "one-stop-shop" central point of co-ordination and leadership for securing and delivering major events
To be a key channel for major events funding
To develop strategic and collaborative relationships with partners and stakeholders to bid for and win major events for London

Our Partners

'Visit London Limited' is registered in England under No.761149;
Registered Office: Visit London, 2 More London Riverside, London, SE1 2RR. Visit London is the official visitor organisation for London.