Help Planning Major Cultural or Sporting Events in London
From the 2012 Olympics and the Grand Départ of the Tour de France to celebrations marking the Chinese New Year, London remains an internationally acclaimed location for major sporting and cultural events.
Events for London - a partnership between the Mayor of London, Visit London and the London Development Agency - acts as the central point of co-ordination and leadership for securing and delivering major events like these to the city.
Our vision is quite simply to be the world's most exciting major events destination. A destination that creates, develops and attracts major events for the benefit of London's residents, businesses and visitors.
What Constitutes a Major Event?
Major cultural or sporting events:
- Have a wider operational impact on London than just the immediate vicinity of the event
- Have a measurable socio-economic impact on London
- Are a clear reflection of the London brand
- Generate measurable national and international media exposure
- Make London a better place in which to live, work, invest and visit
Events for London seeks to develop its own events and supports external proposals to bring major events to London.
