Visit London takes the bus to Birmingham

Visit London at Event UK in Birmingham

Visit London's Business Tourism team took the bus to Birmingham last week to launch the convention bureau's new business look and feel.

To coincide with Keep Britain Talking, an awareness campaign run by VisitBritain to encourage businesses in the UK to keep communicating through meetings and events, the Visit London business team used the road-trip to stage a lengthy meeting.

The double-decker Global Radio Big Events Bus, wrapped in the 'See the world. Visit London.' new look also served to remind passers-by about the quirky and unique events venues on offer in the UK capital.

On arriving in Birmingham, the Visit London branded vehicle transformed into the convention bureau's exhibition stand at Event UK, which took place at the Birmingham NEC from 22-23 September.

Keep Britain Talking was the campaign theme for National Meetings Week, which ran from 21-27 September. During the week, supporters and events professionals broadcast the message that the events industry in Britain is worth more than £22bn and accounts for some 5.3 million jobs either indirectly or directly.

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