GSP to produce entertainment at Cartier Polo tournament

Rock the Polo, China White

Events agency GSP has won the contract to produce the annual Rock the Polo on behalf of nightclub Chinawhite at this year's Cartier International Polo tournament.

Cartier International Polo takes place at Guards Polo Club in Windsor on 27 July. Rock the Polo provides hospitality and entertainment to guests throughout the tournament. In the evening it turns into a nightclub.

GSP fought off competition from five other agencies during a four-month pitch process to secure the high-profile event. Previously, Rock the Polo was managed by Hype Party Planning and enjoyed by the likes of Princes William and Harry.

According to Claire Walton, GSP Project Manager, the temporary structure that houses Rock the Polo will be completely re-designed along with the surrounding outdoor area. She said: “We will translate the design elements associated with the Soho nightclub into a tented space. Elements that will improve the overall guest flow will also be added. Outside will see Balinese pray flags and focused entertainment, and we aim to improve guest management during the day and evening’s activities.”