Spa celebrates 30 years of pampering with roadshow
London's ladies spa, The Sanctuary is celebrating its 30th birthday in September by taking a spa dome on the road.
Agency iD has been awarded the contract to manage the month-long roadshow, visiting seven city centres.
The spa dome will comprise four treatment pods. Consumers will be invited to sample 'express' versions of beauty treatments offered at the London spa and administered by The Sanctuary's owned trained therapists.
The Sanctuary Senior Marketing Manager Emma Keyworth said: "iD has developed an in-depth understanding of The Sanctuary brand and this, combined with its strong heritage in creating exciting brand experiences gives me great confidence that this campaign will be a huge success."
Consumers will also be able to try out The Sanctuary Spa's beauty product range.
The roadshow aims to deliver more than 900 complimentary treatments and over 40,000 complimentary product samples.
