Sony experience arrives at T5

Located on the main concourse outside the Sony Style Store, the Experience Zone showcases products and new technologies. It has been designed by agency BEcause Experiential Marketing.

One of the products on display is the Sony Cyber Shot Camera featuring Smile Shutter Technology. The camera automatically takes photos once everyone in the frame is smiling. Visitors to the zone are invited to have their photo taken and transformed into an E-card for them to email to friends around the world. The photos are also uploaded onto the Sony PS3 photo gallery allowing them to become part of the Experience Zone itself.

Lee Hohbein, Business Director at BEcause said: “The Sony Experience Zone is an interactive, three dimensional shop window for Sony’s latest technologies. It’s a place where business and leisure travellers are free to try out all kinds of new Sony products and chat to brand ambassadors about the kind of technologies that fit with their lifestyle needs.”